Fintech Strategy & Board Advisory
Founded in London in 2018, operating across Europe
Led by Daniela Sozzi, Award-Winning Fintech Strategy Advisor
Navigating Strategic Inflection Points for Fintech & Payment Boards
DNYC Ltd is a boutique strategy consultancy. It combines deep payments and fintech domain expertise with hands-on board-level advisory impact across strategy, corporate governance, and innovation.
Daniela brings 20 years of industry-specific experience delivering value creation, transformation strategy and operating model design for leading payments and fintech players across Europe and the UK.
Common strategic challenges
- Complex fintech strategy and prioritisation sprints.
- Post-merger integration dragging and destroying value
- Challenging dynamics at board-level between management, investors and independent directors
- Regulatory requirements threatening your business model
- Digital transformation stalling despite heavy investment
- Liaising with local regulators.
- Board-level gaps in payments and fintech strategy
Transform Your Fintech Strategy with Board-Level Expertise That Delivers
A seasoned fintech strategy consultant and board advisor with deep payments expertise.
Daniela steps in to architect and execute solutions that work.
Strong experience in AI solutions, digital payment and stablecoins platforms.
No cookie-cutter frameworks: just bespoke strategies crafted with your team, driven by custom KPIs, and designed to deliver tangible results in months.
Daniela operates confidently at board level, where her opinions are highly respected across the industry. Her ability to balance strategic vision with practical execution is exceptional: she delivers high-level advisory services and takes ownership of complex assignments requiring precision and depth
I’ve had the pleasure of working with Daniela in the fintech space, and I can confidently say she is a true professional. Her expertise in MiCA and VASP regulations is exceptional, and she combines deep regulatory knowledge with a solid understanding of real world business needs.
Beyond regulatory expertise, Daniela provides strong strategic guidance that helps shape and refine the overall direction of the company.
Highly recommended to any organization looking for a knowledgeable, strategic, and reliable professional in the fintech space.
Daniela takes the time to hear from all stakeholders (i.e. management, Board, legal counsel) and tailors action plans that enable organisations to achieve strategic objectives and scale effectively. Her regulatory expertise and industry connections are invaluable.
References available on request. See Daniela Sozzi’s Linkedin page for further info.
DNYC Ltd is rated 4/5 stars on Trustpilot.
Latest news – 30 DNYC projects so far… and counting!
Highlights from the recent discussion with a panel of experts
5 August 2026 – In fintech, vision without resources is just a slide deck.
When I look back at my career journey, from my foundational years in investment banking to founding DNYC Ltd in 2018, my core driver has always been simple: I anchor visions to resources to create real, measurable value. Having spent 20 years in financial services, I saw a clear opportunity back in 2018 to make more of an impact. Fintechs were reaching critical inflection points, scaling past product-market fit, navigating consolidation, or pivoting toward new models, and they needed more than generalist advice. They needed deep finance background, direct sector experience, and execution-focused strategy. Since taking that leap, I’ve had the privilege of working on over 30 projects. Whether through flexible retainer models or outcome-driven project engagements, I focus on turning strategic vision into board-ready, measurable outcomes, backed by a fantastic network of specialist collaborators to tackle even the most complex challenges.
How that finance background and strategic focus translate into value creation today rests on three core pillars:
1️⃣ Fintech Strategy & Value Creation: Translating management and shareholder ambition into operating model redesigns, M&A strategy, and actionable growth—navigating critical junctures from scale-ups to private equity exits.
2️⃣ Embedded Corporate Governance: Building governance frameworks, risk models, and regulatory strategies that protect the business while actively boosting valuation ahead of major equity events.
3️⃣ Pragmatic AI & Digital Asset Governance: Bridging the gap where value creation and governance intersect. Helping boards cut through the noise to govern and deploy AI and blockchain responsibly, grounded in real fintech risk, not hype.
This is what I’m passionate about: designing and enabling strategies that genuinely transform businesses.
To my clients, partners, and network of collaborators: thank you for being part of the journey so far.
— Daniela Sozzi, Strategy Advisor and Founder of DNYC Ltd
DNYC delivers bespoke fintech strategy advisory
Every engagement is led by Daniela Sozzi directly, drawing on 20 years of hands-on experience in finance and 8 years of DNYC Ltd’s successful track record.
Daniela has been inside the transformational decisions in this industry: operating model overhauls, board-level governance redesigns, blockchain and AI strategy, and implementation of strict governance frameworks. Daniela Sozzi knows the unspoken rules of the fintech space, because she has lived through the most transformative events in the industry.
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