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Skilled Strategist
Exceptional Advisor
Fintech Expert
ABOUT ME
ABOUT ME
I didn't build DNYC to be another consultancy.
My unique background in corporate finance and strategy gives me an edge as Payments and Fintech expert that has also spent many years in private-equity portfolio companies.
My career is marked by extensive hands-on experience across Europe, where I have demonstrated my ability to lead from strategic planning through to successful execution.
I watched brilliant strategies fail not because they were wrong, but because no one could execute them when pressure mounted, budgets tightened, or regulators came knocking.
WHY DNYC?
WHY DNYC?
In 2018, I saw an opportunity after sitting in those boardrooms where millions are on the line, regulatory deadlines are looming, and the "safe" strategic choice could still sink the company.
Unlike most strategists, I don't just write plans. I build them alongside teams and see them through to completion.
I have a strong track record in:
Post-merger integration when cultures clash and value leaks away
Strategic repositioning when markets shift faster than organizations can adapt
Restructuring initiatives that determine whether companies emerge stronger or don't emerge at all
I don't just want my clients to survive. I want them ready for the long-term—resilient, agile, and ready for whatever comes next.
FOCUSED ON VALUE CREATION
FOCUSED ON VALUE CREATION
My process begins by framing specific problems, identifying key stakeholders, developing custom KPIs, and designing targeted actions to drive measurable improvements.
By engaging my services, you benefit from the expertise of a seasoned consultant combined with the agility and cost-efficiency typically associated with independent professionals.
As an advisor, I keep my finger on the pulse of European product, regulatory, and tech trends, driving enterprise-wide value creation and effective change management.
I am also deeply involved in Private Equity advisory related to M&A of privately-owned and listed companies.
RECENT RECOGNITIONS
RECENT RECOGNITIONS
🏆 2025 Strategic Transformation Advisor of the Year - London
🌟 2025 - Innovate Finance Women in FinTech Powerlist
CORE SKILLS AND COMPETENCIES
CORE SKILLS AND COMPETENCIES
Proven board-level contributor, skilled in aligning private equity-backed strategies with operational execution.
Deep understanding of European regulatory concepts, commercial trends, competitive offerings, and industry trends
Commercial acumen and strong business modelling capabilities, particularly in the payments space
I design and deliver complex tech-driven transformation strategies and roadmaps
I deliver significant impact to the bottom line and equity value
Ownership of the strategic planning process and investment budget
Demonstrated strategic leadership in a matrix-type organisation
Problem solving abilities and great attention to detail
Excellent written and verbal communication skills
WHERE I AM BASED
WHERE I AM BASED
MY PERSONALITY TYPE
MY PERSONALITY TYPE
I've come to think of personality tests as compasses, not GPS devices. They don't provide turn-by-turn directions to understand who I am, but they'll definitely point you in the right general direction about how I think and work.
For me, these assessments capture a fairly accurate and fascinating snapshot of my character and approach.
This is precisely why I encourage prospective clients to review my personality profile before we engage professionally. Understanding my natural communication style, decision-making process, and collaborative approach upfront creates immediate efficiency. It allows us to bypass weeks of "getting to know you" conversations and move directly into productive partnerships where expectations are aligned from day one.
ENFJ-A Personality - Protagonist
According to the Adobe test, I am an “adventurer”.
CPD
CPD
Collaboration, flexibility and continuous learning are essential for me to guarantee success in situations of rapid change and volatility:
Crypto Travel Rule Course 2024
MY INTERESTS
MY INTERESTS
Actively seeking a board role - I am a proven board-level contributor.
Networking with professionals in the fintech space.
Actively participate in industry events and conferences.
Opportunities for mentorship.
Volunteering to bridge the digital divide with CodeYourFuture - I chair CYF's Trustees Finance Committee.
Support digital and financial literacy initiatives.
Improving my command of French through books and cinema.
Exploring art and classical music events.
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